Molatek
Tsb Sugar commenced the production of animal feeds in 1985. The animal feed plant operation, Molatek, is situated adjacent to the Malalane Sugar Factory from which it receives the bulk of its raw materials.

Molatek started with an elementary process whereby molasses and bagasse were mixed to form a basic animal feed. Today an extensive range of advanced concentrates, licks and energy rations are manufactured and marketed for, amongst others, beef and dairy cattle, sheep, goats, horses and ostriches.

Meticulous control in Molatek's laboratory ensures that a product of outstanding quality is produced. These quality products are fed with tremendous success to livestock by farmers throughout South Africa.

Molatek's primary marketing strategy is the comprehensive distribution of its products with the assistance of a network of co-operatives and other dealers. After-sales service is in the hands of well trained technical sales staff. www.molatek.co.za

Quality Sugars
Quality Sugars (Pty) Ltd., an independent business, of which Tsb Sugar is a shareholder, operates the complete marketing function from its head office in Johannesburg. The sugar is produced, packed in various locations and dispatched to its customers nationally on a 24-hour basis.

The Selati brand is very strong in wholesale, and the top national retail chains continually promote the Selati brand as a key "known value item" in their repertoire to attract more customers to their stores.

The Quality Sugars Management Team has over 200 years of combined FMCG experience with expertise in selling not only sugar but also household detergents, motor vehicle spares, chicken/poultry products, toiletries and dry rations such as rice, pasta, cereals, etc. The Management Team is consequently very experienced.

The team consists of its own Trade Marketing Team, its own dedicated Sales Force and Merchandising Team and because of its location can react immediately to the ever-changing dynamics of the Fast Moving Consumer Goods business.

In addition to the Key Accounts Team, Quality Sugars has a full time Consumer Marketing Team whose primary focus is to drive Selati as the brand of choice at consumer level. This team has spent a great deal of time and financial resources on researching the various markets in terms of sugar consumption, usage and attitudes to sugar. Based on this research, exciting marketing campaigns have worked extremely well over the years. A basket of value-added products complements the range of white and brown Selati sugars.

Quality Sugars has continued to grow both market share and in-home incidence consistently over the years. Its integrated supply chain team of sales, marketing, production and distribution personnel continue to prove their excellence in client relationships and brand marketing.